Full-Service Digital Marketing — Dubai

DigitalGrowth.

I'm Mohamed Enab — a digital marketing specialist running a complete marketing operation for real estate & luxury brands in Dubai. Strategy over noise. Content that converts. Built for growth.

AED 2M+ ad spend managedAED 300M+ sales driven6+ Years Experience
Download CV ↓
Mohamed Enab
Founder of HORUS · mf-marketing.comScroll
Strategy Over NoiseContent That ConvertsCreate. Test. Optimize. Scale.Built For GrowthStrategy Over NoiseContent That ConvertsCreate. Test. Optimize. Scale.Built For Growth
Mohamed Enab
About

Performance meets creativity.

Results-driven digital marketing specialist with 6+ years of hands-on experience managing multi-platform advertising for Dubai's competitive real estate market. Over the past year I've managed more than AED 2,000,000 in ad spend across Meta, TikTok, Google and Snapchat.

In the last three years my campaigns have driven over AED 300,000,000 in property sales, at consistently strong ROI and ROAS. I handle the full stack — strategy, performance ads, AI creative, branding, web, CRM and automation.

Founder of HORUS, a Dubai digital agency. Bilingual in Arabic & English, with deep insight into the UAE's multicultural digital audience.

Performance MarketingLead GenerationAI CampaignsBrandingWeb & CRMAutomation
AED 2M+
Ad Spend '25
AED 300M+
Sales Driven 3y
6.21x
Peak ROAS
8+
RE Brands
Career

Professional journey.

Blue Ray PropertiesJun 2023 – Present · Dubai

Digital Marketing Manager

  • Lead end-to-end digital marketing strategy for luxury real estate across Meta, Google, TikTok & Snapchat, managing significant monthly ad spend.
  • Plan and optimize paid social & search through continuous A/B testing to maximize lead quality and cut cost-per-lead.
  • Produce AI-powered video ads, image creatives and ad copy at scale while keeping a premium brand aesthetic.
  • Build WordPress landing pages and integrate CRM automation from ad click to closed deal.
Meta & Google AdsTikTok & SnapchatAI Video AdsCRM
RED ESTATE2022 – 2023 · Dubai

Social Media Manager

  • Owned social media strategy and content calendar across Instagram, Facebook and TikTok for a Dubai property portfolio.
  • Produced and edited short-form video and property showcase reels driving engagement and visibility.
  • Wrote bilingual (AR/EN) captions and ad copy tailored to Dubai's multicultural audience.
  • Partnered with sales to turn listings into social content that generated qualified inbound leads.
Social StrategyReelsBilingual Copy
HB Homes2021 – 2022 · Dubai

Performance Marketing Executive

  • Planned and launched performance campaigns across Meta and Google Ads for residential property listings.
  • Conducted audience analysis to identify high-intent buyer segments and refine targeting.
  • Optimized ad creatives and landing pages to improve click-through and conversion rates.
  • Managed budgets and daily performance, reallocating spend toward top performers.
Meta AdsGoogle AdsCRO
Freelancer.com2019 – Present · Remote / UAE

Freelance Digital Marketing Consultant

  • Delivered marketing, content and website services to 50+ international clients including campaign strategy, social media and SEO.
  • Produced marketing websites and landing pages combining design, copywriting and conversion-focused structure.
  • Ran market and competitor analysis to shape client marketing strategies.
50+ ClientsSEOWeb
Digital Marketing & Web Trainee · Information Technology Institute (ITI) · 2022 · Egypt
Customer Service Representative · Vodafone · 2019 – 2021 · Egypt
Marketing & Sales Specialist · Eylaf · 2016 – 2018 · Egypt
Proven Results

The numbers move.

Real performance from live advertising accounts — verified spend and lead volume across managed portfolios.

AED 2M+
Managed in ad spend across Meta, TikTok, Google & Snapchat in the last 12 months
AED 300M+
In property & project sales driven by campaigns over 3 years
6.21x
Peak ROAS, with multiple campaigns sustaining 4x+ return
Managed Ad Spend — Sample Accounts
Verified total spend per managed real estate account (AED)
531K
Blue Ray
242K
GSM
106K
Golden Home
80K+
HB Homes
60K+
Taba
50K+
Al Omran
Lead Efficiency — Best Campaigns
Leads generated at lowest cost-per-lead (single campaigns)
893
GSM·31
620
GSM·9
249
Golden·9
236
Golden·8
209
Blue Ray
173
Blue Ray
Services

What I build.

Eight disciplines, one operator — a full marketing department under one roof. Each card shows live work; click to open the full case gallery.

01

Lead Generation

Meta, TikTok & Google funnels engineered for qualified real estate leads.

View projects ✦
02

Graphic Design

Brand-grade visual design — posters, social creative, and campaign systems.

View projects ✦
03

Video Editing

Reels, promos, and cinematic edits with hooks built for the first 3 seconds.

View projects ✦
04

AI Marketing

AI-powered creative, audience intelligence, and campaign automation at scale.

View projects ✦
05

Web & Landing Pages

High-converting websites and landing pages — WordPress & custom-coded.

View projects ✦
06

CRM & Integrations

Perfex CRM setup and connecting campaigns to pipelines that close.

View projects ✦
07

Workflow Automation

Automations that remove manual work — from lead routing to follow-ups.

View projects ✦
08

Social & Branding

Social media management and brand building that grows trust and reach.

View projects ✦
Design & Creative Portfolio

Work that looks expensive.

A selection of campaign creative, posters and brand systems. Tap any to enlarge.

Real Estate Expo
Real Estate Expo
VIP Exhibition
VIP Exhibition
Investment Campaign
Investment Campaign
New Dubai Launch
New Dubai Launch
Lifestyle Investment
Lifestyle Investment
Gold VIP Campaign
Gold VIP Campaign
Property Offer
Property Offer
Creative Concept
Creative Concept
Future Of Business
Future Of Business
Client Case Studies

Brands I've scaled.

A sample of Dubai real estate brands — ad campaigns, websites, CRM and social media, delivered end to end.

Blue Ray Properties
Real Estate · Dubai
AED 531,078
Lead GenMeta & Google AdsLanding PagesCRM
142
Leads · AED 43.6 CPL
209
Leads · one campaign
531K
AED total spend

Managed multi-market lead generation (USA, EU, Iraq) with cost-per-lead as low as AED 43. Consistent monthly lead volume across 20+ campaigns.

GSM Properties
Real Estate · Dubai
AED 242,773
Lead GenEngagementMeta AdsSocial
893
Leads · AED 30.7 CPL
620
Leads · AED 8.83 CPL
242K
AED total spend

Scaled lead campaigns to 893 leads in a single month at AED 30 CPL, plus engagement funnels across GCC, EU and US markets.

Golden Home Properties
Real Estate · Dubai
AED 106,869
Lead GenRamadan CampaignsMeta AdsBranding
249
Leads · AED 8.97 CPL
15.8K
Ramadan engagements
106K
AED total spend

Ultra-low CPL lead campaigns (AED 8–9) across USA, GCC and Egypt, plus Ramadan engagement pushes for Sobha & Binghatti.

Red Estate Properties
Real Estate · Dubai
Brand · Web · Ads
Website Audit20-Page PortfolioBrand ContentSEO
20pg
Company portfolio
Full
Website overhaul
SEO
Keyword strategy

Complete 20-page company portfolio, deep website audit with 90-day roadmap, and brand content system.

Ahmiran Elite
Luxury Real Estate · Dubai
Full Brand System
Brand IdentityWebsiteGuidelinesSocial
Full
Brand identity
Web
Homepage build
Gold
Luxury system

Complete brand and digital presence — gold/black identity, Cinzel typography, guidelines, website content and social creative.

HB Homes · Taba · Al Omran
Real Estate · Dubai
Ads · Social · CRM
Lead GenSocial MediaCRM SetupCreative
Multi
Brand portfolio
CRM
Perfex + Ads
AR/EN
Bilingual

Ongoing performance marketing, social media, CRM integration and creative production across a portfolio of Dubai brands.

Highlights

Key achievements.

50+
Happy clients served across real estate & digital marketing
25+
High-performance campaigns across Meta, Google, TikTok & Snapchat
35+
Websites & landing pages designed and built
6+
Custom CRM systems built for real estate lead management

Marketing

Meta & Google AdsTikTok & Snapchat AdsSocial Media StrategyLead GenerationSEO / SEMPerformance Marketing

Creative & AI

AI Content & VideoMidjourney & RunwayAI CopywritingVideo EditingGraphic DesignPrompt Engineering

Technical

WordPressLanding PagesCRM & AutomationPerfex / Zoho / HubSpotMeta Business SuiteGoogle Analytics
Let's Work Together

Deliver results.

Open to marketing leadership and creative projects across Dubai's real estate and luxury sectors.

Download CV ↓
Contact

Let's
talk.